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Property Description Examples...The Series

Part 1



Why The Property Description Series?


Our aim is to provide as many examples of listing descriptions as humanly possible in an easily digestible format. There are so many styles of homes and different levels of updates. We will take a property description from Zillow, take out the location identifiers and make it better. This is not a call out to real estate agents this is a learning opportunity to show that everyone writes the same thing. If you change a few words you can really distance yourself from what everyone else is doing.


Here's how it will go. We have the property listing currently posted out on the web. We remove all the identifying information, then we take that description and make it better with a few tweaks.


Original Property Description:


Welcome home to this beautiful move in ready 3 bedroom Twp home nestled on over half an acre. The property has a fenced in yard that backs to woods & a short hike through the woods leads to sweeping views of the River valley! The Owner updates start outside with the beautiful boulder wall providing an off st parking pad! There is a large covered front porch & new front door! The interior updates include newer windows, sewer line, hot water tank, updated full bath, refinished hardwood floors throughout the main level & new carpeting just installed on the bedroom level. Nice floor main level floor plan w/entry, stained glass windows, French doors to the Living room, dining room & kitchen w/ a butler’s pantry. There is also a work from home den or flex space room that could be a 4th bedroom w/a powder room. The upper level has 3 bedrooms. Huge basement could be finished into a game room! Excellent location just 10 minutes to downtown!


Listing Facts: 3 bed 2 bath 1/2 acre 944 characters


Let’s take this example sentence by sentence.


01. Welcome home to this beautiful move in ready 3 bedroom Location home nestled on over an half.


Are you looking for space close to town? (HEADLINE)

This location home has what you are looking for with 3 bedrooms 2 bathrooms at just over 1/2 an acre.


02. The property has a fenced in yard that backs to woods & a short hike through the woods leads to sweeping views of the River valley!


Imagine walking through your fenced in yard taking a short jaunt through the woods to incredible views of the Location river valley.


03. The Owner updates start outside with the beautiful boulder wall providing an off st parking pad!


You get an update, you get an update you get an update. It all starts will an amazing boulder surrounding your of st parking pad.


04. There is a large covered front porch & new front door!


Step out your new front door to a large covered porch!


05. The interior updates include newer windows, sewer line, hot water tank, updated full bath, refinished hardwood floors throughout the main level & new carpeting just installed on the bedroom level.


Things to take off your worry list; Newer windows, sewer line, hot water tank, updated full bath, refinished hardwood floors throughout the main level & new carpeting just installed on the bedroom level.


06. Nice floor main level floor plan w/entry, stained glass windows, French doors to the Living room, dining room & kitchen w/ a butlers pantry.


Upon entering you are greeted by stained glass windows, french doors lead you to the living room, through the dining room into the fully equipped kitchen with a butler’s pantry.


07. There is also a work from home den or flex space room that could be a 4th bedroom w/a powder room.


Bonus room to do whatever you want. Den, work from home office, maybe even a 4th bedroom. The world is your oyster.


08. The upper level has 3 bedrooms.


Heading upstairs you are greeted by the 3 bedrooms you were looking for.


09. Huge basement could be finished into a game room!


You can make the huge basement into whatever you want.


10. Excellent location just 10 minutes to downtown!


Want to be 10 minutes from town? This location is for you!


11. No call to action.


Add this to your list! Schedule your showing today!


Putting it all together.


Are you looking for space close to town?


This location home has what you are looking for with 3 bedrooms 2 bathrooms at just over 1/2 an acre. Imagine walking through your fenced in yard taking a short jaunt through the woods to incredible views of the Location river valley. You get an update! You get an update! You get an update! It all starts will an amazing boulder surrounding your of st parking pad. Step out your new front door to a large, covered porch! Things to take off your worry list; Newer windows, sewer line, hot water tank, updated full bath, refinished hardwood floors throughout the main level & new carpeting just installed on the bedroom level. Upon entering you are greeted by stained glass windows, French doors lead you to the living room, through the dining room into the fully equipped kitchen with a butler’s pantry. Bonus room to do whatever you want. Den, work from home office, maybe even a 4th bedroom. The world is your oyster. Heading upstairs you are greeted by the 3 bedrooms you were looking for. You could make the huge basement into whatever you want. Want to be 10 minutes from town? This location is for you!


Add this to your list! Schedule your showing today!

You be the judge. Simple real estate word changes can make all the difference.


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