Today we are going to take a look at a luxury real estate listing description. Once you reach a certain price point in homes, the world expands into many features, upgrades, and prestige. You can still outwit your competition by tapping into a potential buyer’s emotions with a well-written property description.
In case you are new here, this series is meant to be educational and show that there is a different way of doing things. We take an active listing description, remove all identifying information, and rewrite it sentence by sentence. It’s easy to change some words around, create excitement, and develop a story of what it would be like to live in the house.
Original Property Description:
Luxury abounds in this magnificent, custom home sited on 5 private acres in serene Location. A paver drive leads to a 2-story foyer with curved staircase, marble flooring & crystal chandelier.The foyer is flanked by a formal LR & DR with antique chandeliers, hardwood floors, coffered ceiling & FP with antique mantel. Center island kitchen is a chef's dream with custom cabinetry, quartz countertops, top of the line appliances, a dining area, & built-in buffet cabinet & pantry. The sunken FR with wet bar is warmed by a gas FP. French doors lead to the rear patio with speakers & gas line for your grill. Wood paneling & a coffered ceiling in the main level study.Upstairs is anchored by the primary suite with large sitting area, 2 walk-in closets, & a spa like bath with soaking tub.Four additional bedrooms, 3 full bathrooms & an expansive bonus room/6th bedroom round out the 2nd level.Lower level has FP and rough ins for a full bath.Gorgeous landscape with a formal garden.
Let’s take a look at this property description sentence by sentence.
1. Luxury abounds in this magnificent, custom home sited on 5 private acres in serene Location.
Make a statement as luxury abounds in this magnificent, custom home sited on 5 private acres in a serene location.
2. A paver drive leads to a 2-story foyer with curved staircase, marble flooring & crystal chandelier.
You arrive at your paver driveway, leading you into a 2-story foyer with a gorgeous, curved staircase, marble flooring, & stunning crystal chandelier.
3. The foyer is flanked by a formal LR & DR with antique chandeliers, hardwood floors, coffered ceiling & FP with antique mantel.
Your foyer is lined by a formal living & dining room adorned with antique chandeliers, hardwood floors, a one-of-a-kind coffered ceiling, & an antique mantel atop the fireplace.
4. Center island kitchen is a chef's dream with custom cabinetry, quartz countertops, top of the line appliances, a dining area, & built-in buffet cabinet & pantry.
The enormous center island kitchen lets your inner chef come to fruition with custom cabinetry, low maintenance quartz countertops, luxury appliances, breakfast nook, and built-in cabinet/pantry.
4. The sunken FR with wet bar is warmed by a gas FP.
Another Gas fireplace warms your sunken family room, complete with a wet bar to warm you in a different way.
5. French doors lead to the rear patio with speakers & gas line for your grill.
Heading to the rear patio you walk through perfect French doors and step onto our paver rear patio. Its time for you to entertain with preinstalled speakers and a gas line for your grill.
6. Wood paneling & a coffered ceiling in the main level study.
Keeping up your aesthetic, the main level study is lined with wood paneling and a coffered ceiling.
7. Upstairs is anchored by the primary suite with large sitting area, 2 walk-in closets, & a spa like bath with soaking tub.
Your primary suite is all about abundance, with a large sitting area, two walk-in closets, and a spa-inspired bath with a soaking tub.
8. Four additional bedrooms, 3 full bathrooms & an expansive bonus room/6th bedroom round out the 2nd level.
Never run out of space again. 4 additional bedrooms, 3 full bathrooms, and an expansive bonus/game/play/craft room or possible 6 bedroom complete the 2nd level.
9. Lower level has FP and rough ins for a full bath.
There is still some room to create your vison with the lower-level den with another gas fireplace and the rough-ins for you to add your next-level bathroom.
10. Gorgeous landscape with a formal garden.
The landscape and formal garden are nothing short of a magical retreat from the busy world. 11. No call to action.
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The luxury property description, putting it all together
Make a statement as luxury abounds in this magnificent, custom home sited on 5 private acres in a serene location.
You arrive at your paver driveway, leading you into a 2-story foyer with a gorgeous, curved staircase, marble flooring, & stunning crystal chandelier. Your foyer is lined by a formal living & dining room adorned with antique chandeliers, hardwood floors, a one-of-a-kind coffered ceiling, & an antique mantel atop the fireplace. The enormous center island kitchen lets your inner chef come to fruition with custom cabinetry, low-maintenance quartz countertops, luxury appliances, a breakfast nook, and a built-in cabinet/pantry. Another Gas fireplace warms your sunken family room, complete with a wet bar to warm you in a different way. Heading to the rear patio, you walk through perfect French doors and step onto our paver rear patio. It’s time for you to entertain with preinstalled speakers and a gas line for your grill. Keeping up your aesthetic, the main level study is lined with wood paneling and a coffered ceiling. Your primary suite is all about abundance, with a large sitting area, 2 walk-in closets, and a spa-inspired bath with a soaking tub. Never run out of space again. 4 additional bedrooms, 3 full bathrooms, and an expansive bonus/game/play/craft room or possible 6 bedroom complete the 2nd level. There is still some room to create your own vision with the lower-level den with another gas fireplace and the rough-ins for you to add your next-level bathroom. The landscape and formal garden are nothing short of a magical retreat from the busy world. Schedule your exclusive appointment today!
Simple real estate word changes can make a listing stand out, evoke an emotion and create a vision in the reader’s mind. That is the goal of listingwriter.co.
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