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Property Description Examples...The Series Part 4


New Year New Me, right? Nope! We are still here reviewing and diving deep into current listings out on the market. Seems as though people are still stuck in their ways, even as we’re moving to a Buyer's market. It’s time to change the game with your property descriptions, stand out and be different. All you must do is look out on the MLS… everyone writes the same thing.

In this series we take a current listing that’s out there on Zillow, remove all the identifying information and write a better description. As always, this series isn’t to scold the real estate agent but hopefully educate and show there is an opportunity to really stand out from the competition in your market.


Original Property Description:


Welcome home to 123 anywhere St in city. Kitchen feature stainless steel appliances, white cabinets and granite countertops. Neutral décor. Back deck is great for relaxing. Cute and cozy in every way, this home is ready for you to move in and make it your own. Great location- close to town & town shops!


Let's Take it Sentence by Sentence:


Welcome home to 123 anywhere street in city.

Are you ready to live right above the action at 123 anywhere street?

Kitchen features stainless steel appliances, white cabinets, and granite countertops.

Imagine cooking your favorite meal in your white kitchen surrounded by your gorgeous granite countertops on sleek stainless-steel appliances.

Neutral Décor.

Feel inspired to create the home of your dreams with 123 anywhere street’s neutral décor.

Back deck is great for relaxing.

After a long day, sometimes you need to relax. 123 anywhere street has a massive deck perfect for cooking out or just enjoying a cocktail under the stars.

Cute and cozy in every way, this home is ready for you to move in and make it your own.

This is actually a good call to action just not correctly placed in the description.

Great location-close to town and town shops!

You’re in the middle of it all at 123 anywhere street. You are right up the hill from the town and within 5 minutes of the town shops!


Putting it all Together:


Are you ready to live right above the action at 123 anywhere street?


Imagine cooking your favorite meal in your white kitchen surrounded by your gorgeous granite countertops on sleek stainless-steel appliances. Feel inspired to create the home of your dreams with 123 anywhere street’s neutral décor. After a long day, sometimes you need to relax. 123 anywhere street has a massive deck perfect for cooking out or just enjoying a cocktail under the stars. You’re in the middle of it all at 123 anywhere street. You are right up the hill from the town and within 5 minutes of the town shops!

Cute and cozy in every way, this home is ready for you to move in and make it your own.


We didn’t go crazy with the edit here. Just took what was there and made it better. Use all the space you have in your MLS. It is another way to market your listing and should not be taken lightly.

If you just don’t have the time or don’t like writing property descriptions sign up at Listingwriter.co today! This is our mission our purpose!



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